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Instagram is the fast growing platform among youth - Why?


Active users are increased for Instagram on each passing day. The Video and Photo-sharing Social Networking Service was launched in 2010 where Facebook dominate the other Social Media networks. 
Most of the Instagram Active Users are youth in particular Millennials. Celebrities like Kylie Jenner and Ronaldo are getting more income by posting their personal photos in Instagram. Knowing the popularity of Instagram, businessmen too used the platform to convert active users into leads.

Demographic Numbers
Instagram has over 1 Billion Active Users and 500 Million Active Users engaged daily.
> 50% are Female Active Users whereas 49% are Male Active Users.
70% of Users are under the age of 35.
60% users have below 30 years old
80% of Users are outside United States
United States, India and Brazil are top 3 countries using Instagram

Business/Marketing Numbers
Over 2 Million Business Advertisements Use Instagram.
>200 Million Users visit minimum One Business Profile per day.
Engagement with Brands on Instagram is 10 times higher than other Social Media Platforms.
70% of Businesses in United States done in Instagram.
>80% Users found new brands in Instagram.
>80% Users decide to buy a product or service through Instagram.

Engagement Numbers
Users Spend an average of 52 minutes per day.
Liked over 4.2 Billion Posts per day.
Shared over 100 Million Posts to friends and others per day.
Posts with Photos have 35% likes than Video Content.
EGG is the most liked picture on Instagram with over 52 Million likes.
Posts have at least 1 #hashtag gain 12% more engagement in Instagram.


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