Select the right Social Media Platform

Social Media is almost part of every one’s life. On each passing day, number of users is increased in different Social Media Platforms. 

It has changed the way getting latest news, doing business, the way of communicating with others and building relationship with others. A person was spent on an average 2.26 hrs time daily in Social Media. Selecting the right Social Media Platform is difficult because more availability options in the market. It’s up to you to choose which Social Media Platform. The following are the details of the Top Social Media Platforms and it’s goals that helps to select for your choice.

Platform	Active Users	Age-wise	Gender Demographics	Occurrence	Format Design	Used For	Limitations	Goals	Widely  Used Nations
Facebook	2.20 BILLION	All Ages	52% FEMALE	1-3 Posts per One Day	Text, Image and  Video	Building community and promoting business with Ads	Low Organic Reach	Build community	India, US and Indonesia
YouTube	1.90 BILLION	All Ages	62% MALE	Once A Week	Video	Guidelines and Tutorials for resolving issues and for entertainment	Time and Resource Intensive	Targeting New Customers	US, Brazil and Russia
Instagram	1 BILLION	18-29	68% FEMALE	Once A Day	Image and Video	Making Personal Relationships and Visualizing Brands	Creativity Required	Not to lose Existing Customers	US, Brazil and India
Linkedin	590 MILLION	25-54	56% MALE	1-2 Posts per One Day	Text with Image	Building Generations with B2B and Recruiting	In-Active Users	Becomes Thought Leader	US, India and Brazil
Twitter	326 MILLION	18-30	53% MALE	10+ Posts Per One Day	Text	News, PR and Connecting  with Influencers	Very Short-Life Span for Posts	Connect with Influencers	India, Mexico and Spain
Pinterest	250 MILLION	18 - 40	80% FEMALE	10 PINS Per One Day	Image	Getting Traffic for E-Commerce Retailers	Regular Images not worked. Only Custom Images Required	Drive Traffic and Leads	US, Brazil and India