Apple is known for its brand value. There are many people waiting to own for Apple new products as and when company released across the world.
Apple stores are well-known for being clean bright spaces lightly filled with pretty. This time Apple promote in a different way to reach the customers. Apple announced that the company will be opening a brand new store in Singapore on the waters of Marina Bay. The Apple Marina Bay Sands store is the first to actually sit on the water, connected to land via a dock and walkway.
This is the first ‘floating’ Apple store in the world. Fans rushed to the new Apple branch at Singapore’s Marina Bay Sands. Apple's Marina Bay Sands store is entirely surrounded by water, and offers 360-degree panoramic views of Singapore and its spectacular skyline. The new store builds with 114 pieces of glass and 10 narrow vertical mullions together. It’s apple first store to have an underwater boardroom. A serpentine queue formed hours before the store opened at 10 am. Visitors had to reserve a time slot in online because of Covid-19 restrictions.
The orb floats on the water in front of the Marina Bay Sands hotel. New Apple store is an impressive addition to Singapore’s already skyline. It joins a long list of absolutely marvelous designs. This is Apple’s third retail location in Singapore. The interior of the glass is lined with custom baffles, each uniquely shaped to counter sun angles and provide a nighttime lighting effect. Apple deployed 150 employees speaking over 23 different languages to explain the highlights of floating store in Singapore.
Comments